Ideas From Seth Godin’s Purple Cow

In this 30 second PAREable, discover ideas on why you should separate from the crowd and how to get attention.

Actionable Do:

  • Take risks at being remarkable, and don’t worry about criticism.
  • Target the people who are both willing to try new things, and very vocal at spreading the word to others.
  • Invent the product with marketing.
  • Target and measure your marketing effectively.

Actionable Don’t:

  • Don’t emulate the leader, because you’ll never learn the process of turning risks into success.


  • Traditional form of advertising is no longer effective, because in today’s overwhelmingly advertised world, capturing consumer’s attention is almost impossible.
  • In today’s crowded marketplace, there are no room for “ordinary”.
  • Being ridiculed can be a good thing, as it spreads word for you.

Live and apply these ideas with the FREE Mindmory app!

Here is his TED Talk on standing out.

Until the next PAREable..

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