Ideas From Seth Godin’s Start Up Podcast On Advertising

In this 15 second PAREable, learn about buying and selling advertisement.

Actionable Do:

  • If you’re buying ads, you have to know how to measure. You measure the results, not measure the clicks on the way to results.
  • Ads with proven results, you buy infinity amount of them.


  • When selling advertisement, most of the time you’ll be confronted with false objections. They are reasons someone give to get you to go away. They look for reasons to say no, not reasons to say yes.

Live and apply these ideas with the FREE Mindmory app!

Check out the seventh part of his Start Up podcast here.

Seth Godin’s Start Up Podcast Part Seven.

Until the next PAREable..

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