Ideas From Seth Godin’s Start Up Podcast On Appealing to Consumers

In this 45 second PAREable, discover the how and the who when thinking about your consumers.

Actionable Do:

  • Short circuit the funnel by improving click through rate and higher conversion rate.
  • Understand your business model in terms of user scale. How big is your user acquisition target?


  • An efficient consumer funnel means getting in front of the right people at the right time.
  • i.e., Google is the consumer funnel for everything online.
  • Perhaps changing the business itself so the consumer funnel works better?
  • First part of funnel is pay for targeted audience through keywords.
  • Second part of the funnel is conversion rate on your business page.
  • Higher click through rate and higher conversion rate equals lower customer acquisition cost for you
  • Your business model needs to be clear about, if it only need a small group of people to work, or if it would only work with a large group of people.
  • Because there’s a big gap between product that is cool(small amount of people happy) versus product that works(mass amount of people happy).
  • When moving from something that’s cool to something that works, you need trust and authority.
  • Picking nothing is guaranteed to not work.

Live and apply these ideas with the FREE Mindmory app!

Check out the fourth part of his Start Up podcast here.

Seth Godin’s Start Up Podcast Part Four, Appealing to Consumers.

Until the next PAREable..

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