Ideas From Seth Godin’s Start Up Podcast On Creating Scarcity

In this 45 second PAREable, discover interesting ways to reflect and evaluate your ideas.


  • If someone wants to do business with you, they’re hiring your product/service to solve their problem.
  • i.e., milkshake is a way for people to have breakfast through a straw in morning commute.
  • Manipulation is making you buy something you regret later.
  • Marketing is making you buy something you’ll glad you buy.
  • Lock in effect describes something that is just too hard to change. More often, it’s an emotional hurtle. People don’t like to admit they were wrong before.
  • Question – what problem is your customers waking up in the morning with? The point being that you want to know the problem you’re solving is essential.
  • Question – what’s the hard part of your business? Usually, it’s being known, being trusted, and being able to create something people can’t live without.
  • Scarcity is the only thing that’s worth paying for. But you can create scarcity without doing something particularly difficult.
  • Question – what are you doing here that’s both hard and scarce?
  • Question – as you use this, does this become more valuable or less valuable?
  • Pick one tribe to target only.
  • A tribe has to have a goal, a culture, a community, and care about each other.
  • You will always do better if a tribe embraces you because we’re hard wired to want to do what other people are doing.

Live and apply these ideas with the FREE Mindmory app!

Check out the third part of his Start Up podcast here.

Seth Godin’s Start Up Podcast Part Three, Creating Scarcity.

Until the next PAREable..

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