Ideas From Seth Godin’s Start Up Podcast On Freelancers Or Entrepreneurs

In this 45 second PAREable, discover ideas on how to think about entrepreneurship.


  • Entrepreneurship is about three questions.
  • Do you know what to do?
  • Are you able to do it? (Are you good enough at multiple things to do the right things?)
  • Do you care enough about the project to get hit? (To fail and try again over and over again?)
  • Every successful business has a monopoly, what is it you can have a monopoly on?
  • We’re in the connection economy, and the easiest way to have a monopoly is to be the center of connections.
  • One way to think about being an entrepreneur is, how do I make it so that everyone at their job is better than I am?
  • The main job the entrepreneur has is to break the business, by going through trail and error so it can grow more than it is.
  • To create value means people are giving you money because what you’re doing is worth more than what it costs.
  • Creating a brand allows you to have a monopoly of the brand, have a monopoly of the story, and have a monopoly of expectations.
  • Marketing is about telling that story about the value that resonates enough with people that they want to give you money.
  • Figure out how to tell the story, who to tell it to, and how to create value, repeatedly, then you’ve created a business.

Live and apply these ideas with the FREE Mindmory app!

Check out the first part of his Start Up podcasts here.

Seth Godin’s Start Up Podcast Part One, Freelancer Or Entrepreneur.

Until the next PAREable..

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