Ideas From Seth Godin’s Start Up Podcast On Telling A Story

In this 45 second PAREable, learn why telling a story is important.

Actionable Do:

  • Build a channel that has attention and trust, everything else will follow.
  • When ask for advice instead of approval, you want to expose the weakest part of what you are doing because the earlier the lower cost it is to fix the structure problem. Later stage is more expensive and you’ll instinctively want to protect the sunk cost.
  • Put on your show. It should be something where you care about the customers and you care about the work you’re doing.
  • Figure out how to focus your time on the story and mechanics.
  • Tell a story that matches our world view, whether it is our real or an imaginary world view.
  • Tell what it is you want to build.
  • Tell why is it important.
  • Tell you’re the one to build it.
  • Tell why it’s likely to work.
  • Tell what is scarce.
  • Tell what is hard.
  • Tell why the time for it is now.


  • If you found a problem and have a specific solution, what one asset can you build and use that asset to teach the established solutions a lesson?
  • The long tail does not reward mass culture. It rewards indispensable micro culture.
  • How do you get to a micro group that is eager to hear from you that would pay you attention, time or money.
  • How do you create a story, so when you tell it, it instantly eliminates the risk for listeners. And listeners instantly trust that you’re going to solve their problem.
  • There are a lot of tribes out there that are eager to connect around something. The person that makes the most is the person that runs the show.

Live and apply these ideas with the FREE Mindmory app!

Check out the sixth part of his Start Up podcast here.

Seth Godin’s Start Up Podcast Part Six.

Until the next PAREable..

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